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The Project

Problem

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The problem we are trying to solve, through the conduction of this project, is the lack of transparency between the campaign coordinators and chosen target audience, as well as the ease of accessing information regarding philanthropy missions and achievements.

Aim

The aim is to gain an increase in donations from a variety of demographics within the RMIT community, as well as develop an easy and accessible campaign model that will be advantageous for our chosen audience.  

Message

Our message is that Philanthropy at RMIT is incredibly important and is more than just giving money to an institution. By donating to RMIT you are helping to fund the new generation/s of students in their academic and professional endeavours. Additionally, no contribution is too small, every amount makes a large difference.

OUR SOLUTION

Ease

Transparency

Choice

PHILANTHROPEASY is an accessible and interactive online space to give. 

Easy to use & understand, with an element of choice for potential donors regarding donation process and final donation destination.

Our communication campaign comprises of 2 main phases

Phase One:

Recreation and Reimagining of the RMIT Philanthropy website

  • The donation process is made easier with clear descriptions of the different ways to donate at RMIT (gifting, annual donations, salary deductions, bequests)

  • The creation of the 'Choose You Budget' interactive quiz explains salary deduction and allows potential donors to see how much impact the smallest amount can make through salary deduction

  • Clearer examples of the direct impact donating at RMIT can have, various visual artefacts explaining the individual, group and university school accomplishments, that are a direct result of RMIT Philanthropy. 

Example of reimagined website

Example of 'Choose Your Budget' quiz design

Phase Two:

Promotional executions for the new 'Philanthropeasy' hub

  • Promotional flyers that will be placed around the university, with emphasis in areas that the target audience is most likely to congregate

  • A series of videos outlining specific examples of accomplishments that are a direct results of donating at RMIT

  • Promotions throughout the RMIT websites and staff intranet with a call to actions to go to the 'Philanthropeasy' website and to donate.

Example of Promotional Flyer

Example of website promotion

Example of Video

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